What makes an impressive business card




















Best of all, you can choose from standard weight, Kraft paper, foil, or nearly-indestructible tear- and waterproof cards in a variety of colours and textures, corner shapes, and lamination styles.

All prices include VAT, so there are no hidden fees or surprises — a plus when your business budget is tight. Banana Print stands behind their product with strong customer service and unbeatable quality. At a minimum, your business card should be: Functional Informative Memorable But well-designed business cards can deliver even more impact without taking a big bite from your marketing budget. What Makes a Good Business Card? Choose the Right Style of Card Business cards can be cute, serious, clever, irreverent, or project any number of qualities.

Think About Size Standard business cards are 85mm x 55mm and work well for most applications. Choose the Heaviest Weight Cardstock You Can Afford Heavier-weight business cards give the impression of high quality — a plus for almost any business. Durability Is a Plus When a business card leaves your hand, it can suffer through a whole slew of environments.

Colour Is Key Most cards are printed in two colours, but you have a choice of almost any number of colours for your card. More colours cost more money, so consider your budget before choosing a multi-colour design. Standard Size, Nonstandard Material If you want to stay with a standard-sized card but are looking for ways to stand apart from the crowd, using a non-standard material like foil, or even metal or wood, can help your card shine.

Foil designs work well with black-only artwork and add a touch of class to any card. Embossing for Extra Emphasis Embossing, or the art of creating a design or lettering that is slightly raised from the background, is another technique you can employ to create a great business card that garners attention.

A Picture — Worth a Thousand Words? Effective use of white space, including content on only one side, allows recipients to do this more easily. From a design perspective, white space also helps draw attention to the space that does include text or a logo. Unless you have commercial printing capabilities, do-it-yourself business cards often come across as cheap or second-rate, and that's not the impression you want to give recipients.

You may be able to save a moderate amount of money and update your information more easily if you print them yourself, but the impact of handing over a homemade business card isn't the same as cards that are printed professionally.

If you have multiple businesses that complement one another, consider using the front of your business card for one venture and the back for the other. However, if you have two unrelated operations—for example, a graphic designer by day and a tow truck driver at night—you should create separate business cards for each enterprise to avoid confusion and speak directly and appropriately to each distinct audience. Select a finish that is relevant to your brand , not just something cool to try.

Countless options are available, including rounded corners or other die cuts, holes punched through, unusual sizes, embossing, foil accents, and folds that can turn a simple card into a mini-brochure.

If such a creative touch is not relevant to your brand, your business card might be remembered for the wrong reasons. A black, glossy card also may frustrate recipients who regularly use business cards for note-taking. Even a simple and streamlined business card can use some valuable real estate for a special offer or other call to action. Craft a short message that offers a discount, directs recipients to your website, or provides a tip that will be relevant and useful to the reader.

By using a professional printer to create your business cards, you ensure quality material and a competent result. Some recipients jot down notes on business cards to help them remember how they received the card.

Effective use of the white space on the business card can help them do it with ease. Ensure you include only important information in your card and arrange your content appropriately to leave a lot of white space that would be enough for this purpose.

Also, the effective use of white space on your card helps draw the recipient's attention to important information. A positioning statement is a short phrase or motto that defines your brand, values and beliefs and can differentiate you from your competitors. Since the aim of having a business card is to be memorable and deliver pertinent information, you can add a positioning statement to build a solid foundation with your prospective clients. Find jobs. Company reviews. Find salaries.

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